“Scholarships for moms” is the catch phrase of 2009. Part of this has to do with President Obama’s initiative to get every American to commit to at least one year of higher education, especially the nation’s mothers. His American Recovery and Reinvestment Act supports this initiative by increasing funding to government grants and loans while opening eligibility requirements.

In the private sector, some colleges and universities offer scholarships to help mothers get into the classroom. The University of Toledo in Ohio is no exception.

UT provides three different scholarships that benefit mothers who are students. The University Women’s Club Non-Traditional Student Scholarship is awarded to low income women who are “non-traditional” and demonstrate academic achievement. Non-traditional usually refers to women who are over the age of 23 and/or are mothers at the time of enrolment. Women wanting to participate in this scholarship must be a sophomore at the time of application and must have a GPA of 3.5 or higher.

The Dr. Mary Louise Glen Scholarship Fund at UT is for non-traditional sociology students going into their sophomore year. These women must carry a GPA of 3.2. The Management Forum of Northwest Ohio offers scholarships for non-traditional UT students with a GPA of 2.0 or better.

Why is the University of Toledo focusing so much on mothers?

Ninety nine percent (99%) of women in America will work for pay at some time in their lives while 60.7% of these women will be mothers with children under the age of 3 when they work. Currently, women comprise 46% (almost half) of the nation’s workforce. Eighty percent (80%) of single parent families are headed by women yet only 22% make more than K a year. Ironically, over 80% of single mothers lack higher education, thus locking them into the poverty cycle.

Numbers like that are too hard to ignore. It’s time to break the poverty cycle. It’s time to get a college education.

Boston-area student marketing company, Effective Student Marketing, introduces a new student recruitment marketing system, Education Alerts, at the Annual Career College Association Convention, held June 26-27 in Las Vegas, Nevada. The Career College Association Convention and Exposition is the only one of its kind for the career college community..

Andover, MA (PRWEB) June 26, 2008–Boston-area

Student marketing company, Effective Student Marketing (ESM), introduces a new student recruitment marketing system, Education Alerts, at the Annual Career College Association (CCA) Convention, held June 26-27 in Las Vegas, Nevada.

Education Alerts
Education Alerts is ESM’s online student marketing system for career schools and continuing education unsts of colleges and universities. Education Alerts is a dynamic content engine designed to produce an ongoing dialogue to excite and engage students and prospects. Through a consistent flow of relevant content, Education Alerts helps schools generate new leads, maintain a dialogue with existing prospects and build a strong market presence, ultimately leading to improved enrollment revenue and profitability of student marketing programs.

“We needed a way to reach the students looking for schools electronically. We had experience with other media, but didn’t know where to start with the internet and email. Education Alerts generated targeted ads, produced relevant content, and crafted direct response emails to reach students we previously didn’t know how to contact. We’ve definitely seen an increase in enrollments since we began Education Alerts.” says a California beauty school President.

Effective Student Marketing, Inc.
Effective Student Marketing, Inc. is a strategic marketing organization specializing in student lead generation programs, student marketing and student recruitment, designed exclusively to help career schools, colleges and continuing education units reach the right students at the right time. The management team has many years of combined senior level experience working exclusively in education marketing on the school side. Although ESM utilizes internet marketing tools and techniques, including cost per lead and search engine advertising, ESM’s staff of education marketing specialists have the experience, skills and knowledge to provide client schools with a full range of marketing services.

Career College Association Convention & Exposition
The Career College Association Convention & Exposition is the only one of its kind for the career college community. It consists of breakout sessions led by experts from a variety of different educational tracks, exhibits from business partners and servicers, and networking opportunities for industry associates. The event concludes with the Imagine America Foundation Gala where recognition and awards are given to members who have positively impacted business.

This year’s convention ‘Made in America: Education for a Global Marketplace’ will feature Conservative Political Visionary and Thought-Leader, Newt Gingrich and IBM Corporation, Innovation and Technology Executive Vice President, Nicholas M. Donofrio.

Attendees are typically presidents, owners, directors and administrators of career colleges – privately owned and publicly traded, certificate and degree-granting, credit hour and clock hour – from across the United States and Puerto Rico. The majority of the institutions are members of the Career College Association (CCA currently has nearly 1,200 member institutions). These convention attendees are the decision-makers and the most influential purchasers of products and services designed specifically for the private, post-secondary education industry. Typically, there are nearly 1,000 attendees who register for the CCA convention each year.

Career College Association Mission
The Career College Association (CCA) is a voluntary membership organization of accredited, private post-secondary schools, institutes, colleges and universities that provide career-specific education programs. CCA has nearly 1,200 members that educate and support over one million students each year for employment in over 200 occupational fields. CCA member institutions provide the full range of higher education programs: master and doctoral degree programs, two-and four-year associate and baccalaureate degree programs, and short-term certificate and diploma programs. Visit CCA at www.career.org.

Dotty Zukoff, Communications Director
Effective Student Marketing, Inc. Tel: 978-475-0880
http://www.effectivestudentmarketing.com/contact.html

There is a lot of buzz right now about the economy and the government’s stimulus package. One great opportunity for moms is the scholarship money available to begin or start your education. Together with the federal government, colleges, companies and some special interest groups have banded together to help provide the assistance you need to get going down the path to higher education. On top of the bigger paycheck you will be able to earn, is the fact that this money is free. It never has to be repaid! So now you are wondering, “How do I apply?”

The best place to look is without a doubt, the internet. With the multitude of free resources, you will be able to search until you find the perfect place that matches your needs to what is offered. It is simple. You just need to enter some basic information about yourself such as your goals and interests. Once you hit the enter button, the right programs and the universities that offer these programs will appear.

You will find yourself matched with any number of programs that should satisfy your educational dreams. The database will also return a list of the many scholarships and low-cost loans that you may qualify for as well. One good tip is to remember that you can receive as many scholarships as you qualify for, so don’t be shy, apply for as many as you can. Although, people rarely receive all of the scholarships they apply for, you will increase your odds of getting the help the more you apply for.

If you have put-off getting your degree, there is now no reason not to get started. You are only a few steps away from watching your dreams become reality if you get started today!